.Manly Bands is actually a direct-to-consumer seller of men's rings. The company launched in 2016 after John Ruggiero, the founder with his partner Michelle, could not discover a suited wedding band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our team explained the business's beginning, one-of-a-kind ring materials, as well as even more. Ever since, Manly Bands has actually gotten its own manufacturer. The creation of bands coming from, say, Port Daniel's whiskey gun barrels or even Fender guitar strands makes engaging online video, points out Ruggiero, ideal for narration on social networks as well as somewhere else.The whole sound of our talk is actually embedded listed below. The records is revised for size and clarity.Eric Bandholz: Provide our team a rundown of what you do.John Ruggiero: My other half, Michelle, and also I began an internet ring firm called Manly Bands in 2016 to fix a problem of wedding bands for men. We were actually just wed. I possess big fingers and also couldn't locate a ring that I just liked that was not overpriced. My options were ordering from a directory or having something personalized.I wound up purchasing coming from a site. The ring showed up in a standard mailer, with no package or customer care. It was an unpleasant adventure by today's ecommerce requirements.Our experts acquired married, moved to Fla, and also needed to have a task. Our team told ourselves, "Our company are actually both business owners. Why do not our team generate our own service?" Our experts reviewed the kinds of issues our company would certainly viewed and how to fix all of them. My ring expertise showed up, and also we decided to make an effort to fix it for various other people.Our goal when our experts began was actually to pay for rental payment. Our company believed creating a pair many thousand bucks a month from this will be actually fantastic. Our experts considered it a way of living business, not high-growth. It was only Michelle as well as me in our garage developing bands and sending them out to consumers. We had hit on one thing. Our message reverberated with prospects.Michelle and also I make an excellent staff. I come up with tips, and also she's the implementer. A considerable amount of our effectiveness heads to her artistic thoughts. She titles the rings and builds people. She hooks up the rings to consumers. Explaining a band entirely as "eight-millimeter black" really did not cut it.Our team designed rings from special products, such as Port Daniel's barrels or even unique steels. Business took off. Since then, our company've grown greatly. Our experts now have more than 55 individuals in the Manly Bands family members. Concerning fifty percent of those are actually band craftsmens who do work in our recently acquired manufacturing outlet in Utah.Bandholz: When performed you obtain a supplier?Ruggiero: Concerning a year and a half earlier. Our team had been their customer for years, so we knew all of them well. Most of their business was actually retail, which really did not enthusiasm our team-- going to mom-and-pop jewelers. They retained their retail clients and trademark name. Our experts got a number of their assets and also brought over workers.Bringing on a manufacturing team has actually been one of the best things we've performed. It's been actually astonishing to go out there as well as watch them make rings out of Fender guitar strings or steel coming from an M1 Abrams storage tank.Bandholz: Just how performs in-house manufacturing impact advertising?Ruggiero: It is actually been big. Taking a cam to the opposite side of the workplace and also filming the group using turrets to reduce the metal rods or whiskey gun barrels into rings produces unbelievable video clip. Our experts possess our cam team out there continuously. We use that video footage on our social media sites and also in our adds and e-newsletters. We attempt to promote that due to the fact that most providers in the guys's band space don't create. They fall ship or even order coming from international and afterwards deliver it out. Yet we desire it to last a lifetime as well as be something individuals may take honor in.Our experts've had a great deal of results along with our army culture selection, where our team source distinct armed forces products. Our experts have the M1 Garand rifle sell, the hardwood component, from World War I. Viewing our staff put that in the turret and also reduced a part out for a ring is actually intriguing.Our marketing for those bands speak about the past, the soldiers, where the item was actually utilized, and also traits like that. My partner as well as I researched filmmaking in college. Our company use our abilities to enlighten and tell a story. As an example, I lately obtained an email from a consumer who discussed that his grandpa made use of to steer M1 containers. The customer blessed one of those bands to his grandfather, and also they had fairly an emotional exchange. It behaves to aid clients get in touch with their past and create something meaningful.Bandholz: Where can folks buy a band coming from you?Ruggiero: ManlyBands.com. Our experts have photos on Instagram, too. I perform Twitter as well as LinkedIn.